Team Jumbo-Visma will be able to pursue its cycling teams' sporting goals for the upcoming season partly because of BetCity's sponsorship. Additionally, BetCity will make significant investments to promote cycling as a recreational sport, an ambition that Team Jumbo-Visma also embraces.

Richard Plugge, director of Team Jumbo-Visma, is proud of the new partner. "BetCity is a leading online gaming provider of Dutch origin, which has quickly gained a leading position in the market. The company has shown that it is not afraid to challenge the status quo, as our cycling teams have done over the past decade."

Plugge emphasized that Team Jumbo-Visma is aware of the societal controversy around internet gambling but stated that the team, as always, proceeded carefully. "Although we are aware that working with this new partner may be regarded critically, we have been well-informed and advised. BetCity was one of the Netherlands's first to receive a government license. It has been very open and transparent in all discussions concerning its working practices, standards, and values. These are essential conditions for us. Together with BetCity, we look forward to making this partnership a success."

Robert Kooiman, marketing director BetCity: "BetCity is very proud to soon be able to refer to itself as a partner of Team Jumbo-Visma, especially in light of the impressive Tour de France achievements that are still fresh in our memories. Despite its recent successes, the team - which has developed into one of the biggest Dutch sports teams - remains hungry and ambitious. We are as well, and we will always be. In the upcoming years, we wish to assist Team Jumbo-Visma in realising its goals so that sports fans can keep enjoying the team's successes."

As is customary within its partnerships, BetCity has given the spot on the children's jerseys - which Team Jumbo-Visma sells in its webshop - back to the team so that it can be filled in socially. Team Jumbo-Visma makes the logo position available to Jeugdfonds Sport & Cultuur.