The history of Team Jumbo-Visma
Team Jumbo-Visma is a Dutch professional top sports team that is visible 365 days a year and performs at the highest level. With the merger of a professional cycling and speed skating team, the foundation has been laid for a new organisation model in Dutch top sports.
This model revolves around innovation, knowledge sharing, talent development and joining forces. Not only in terms of sport, but also commercially and communicatively. There is a new top sports culture that, thanks to dedication, development and sporting achievements, propagates ‘Dutch pride’ as an important core value. Through our own channels and victories at the highest level, we inspire a new generation and an ever-increasing number of athletes and fans. Management, coaches, athletes and partners share knowledge, they work together and they push each other to greater heights with one goal in mind: winning together!
In 2014, the speed skating and cycling teams entered into a partnership. Jac Orie and Richard Plugge together founded Team Orange, the umbrella entity of the teams. On 1 October of that year the athletes started to skate under the name Team LottoNL-Jumbo, the cyclists followed on 1 January 2015. The cycling team originated from Rabobank, Blanco and Belkin Pro Cycling Team among others, while the speed skating team was previously known as Team PostcodeLoterij, DSB Bank, Team Activia and BrandLoyalty, among others.
After Lotto had decided to stop sponsoring the team, it was announced that Jumbo would invest heavily in the sports team. The supermarket chain assured the team of at least five years main sponsorship.
“Jumbo has embraced the speed skating and cycling team for years and wants to offer sporting talents the chance to excel. At the same time, the cooperation offers the opportunity to inspire millions of customers to live healthier lives. We can actively promote our expertise in the field of healthy food and together encourage our customers to exercise more by joining forces within the two teams and our company”, explains Colette Cloosterman-Van Eerd, CCO of Jumbo.
"It is great that brands like these want to commit themselves to Team Jumbo-Visma"
Later, software company Visma also joined in for at least five years. “The long-term support of Jumbo, the withdrawal of Lotto and especially the way in which we have positioned ourselves in recent years convinced Visma to choose us. We perform with self-trained athletes. Visma is the first Norwegian company to support cycling on this scale and I am very proud of that. In addition, speed skating is alive and well in Norway, just as it is in the Netherlands. The partnership with Visma underlines the strength of Team Orange very well”, Richard Plugge says about the entry of Visma.
Besides Jumbo and Visma, Cervélo, Vifit and HEMA have also joined the team for a longer period. “It has become a nice list of sponsors and suppliers”, Jac Orie says. “It is of course fantastic that all these types of A-brands bind themselves to Team Jumbo-Visma. This also underlines the confidence that companies have in speed skating and cycling and in Team Jumbo-Visma in particular. Of course we owe Jumbo a big thank you for this because - by expressing their long-term commitment - they have laid a very solid foundation for the teams.”
Current and previous successful athletes on the team are Sven Kramer, Carlijn Achtereekte, Kjeld Nuis, Stefan Groothuis, Antoinette de Jong, Patrick Roest, Robert Gesink, Steven Kruijswijk, Dylan Groenewegen, Laurens ten Dam, Bauke Mollema, Tom Dumoulin, Wout van Aert and Primoz Roglic. Representing Team Jumbo-Visma and its predecessors these athletes achieved great successes. Gold medals at the Olympic Games, twice the overall victory in the Vuelta a España, the podium in the Tour de France and the Giro d’Italia as well as stage victories in the three grand cycling tours, and titles at the speed skating World Distance Championships, World Sprint Championships and World All-Round Championships.
As of 2020 Team Jumbo-Visma has a Development Team. This team for riders in the U23 category aims to train cycling talents to become professionals. The first results are already noticeable. With Olav Kooij and Gijs Leemreize, two talents from the Development Team moved on to the World Tour team in 2021.
As of 2021, Team Jumbo-Visma also has its own women’s cycling team. With that, Team Jumbo-Visma has taken the next step in the development of the team. In line with the philosophy of the organisation, Team Jumbo-Visma Women strive for growth and development to lift the team to great heights together. Team manager Richard Plugge had the ambition to start a women’s team for a long time. “It is fantastic to be able to make a major contribution to national and international women’s cycling with a women’s team. With the arrival of this women’s team, we have completed Team Jumbo-Visma. We embrace talent recognition, talent development and top sport at the highest level”, Plugge said.