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Since 1 January 2023, the online gaming company BetCity has sponsored Team Jumbo-Visma. All our WorldTour riders will wear its logo on their jerseys.
BetCity may call itself Partner of Victory. The Dutch company contributes to the team’s many performance-related endeavors, enhancing the riders’ chances of success. Also, Team Jumbo-Visma and BetCity both have a strong interest in the growth of cycling as a recreational sport.
BetCity itself describes the agreement between Team Jumbo-Visma and BetCity as follows: “The WorldTour team has become one of the biggest Dutch sports teams at the moment, but despite its recent successes, it has remained hungry and ambitious. We are also hungry and ambitious, and we will continue to be. We hope to support the Jumbo-Visma team in achieving its ambitions for the coming years, and that sports fans will continue to value what the team offers.”
BetCity has allowed Team Jumbo-Visma to socially fill the void on the children’s jerseys it offers in its online store. Team Jumbo-Visma has made the logo position available to Jeugdfonds Sport & Cultuur.