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On 5 July, Team Jumbo-Visma will launch the Fan Peloton, a membership for fans of the team and active cyclists. Paid members will have access to exclusive content and are eligible for discounts from Team Jumbo-Visma partners. Even free bike insurance is included in the extensive plan.
Team Jumbo-Visma enjoys the support of a large group of loyal fans. All these fans will soon be able to follow the riders' performances from close up: the Fan Peloton. This platform offers them an exclusive look behind the scenes of the successful cycling team.
"Our fan base is growing with the size and performance of the team", said General Manager Richard Plugge. "Our popularity and reach have grown significantly in recent years. This presents opportunities. With the Fan Peloton, we can engage everyone who supports the team or is an avid cyclist and thank them for supporting our partners and us by offering them one-of-a-kind perks and exclusive benefits. Freecycle insurance is an excellent example of this."
"With the Fan Peloton, we can engage everyone who supports the team"
Members of the Fan Peloton will have access to the Fan Peloton environment, which will be updated with new articles and videos. This content is exclusive for members and is not available through other channels. The membership also includes access to a Telegram channel and a monthly newsletter. Tom Houtgraaf, Coordinator of Digital Marketing, Merchandise & Community at Team Jumbo-Visma: "We offer the fans exclusive interviews with the riders and an inside look at the team. They are the first to be informed about important updates within Team Jumbo-Visma. They can learn from the experts to become a better cyclist themselves."
The Fan Peloton offers three subscription tiers. Those who opt for the Pro version get the most comprehensive offer for 12.50 euros per month, including a welcome pack worth 100 euros, discounts at the Team Jumbo-Visma webshop and a free bike insurance. For members from the Netherlands, the bike will be insured in cooperation with Laka, for members from Belgium with Ethias. For 7.50 euros per month, you can become a Premium member. Additionally, a free edition grants you access to an official Fan Peloton contract and a discount on your first Team Jumbo-Visma webshop purchase.
The Fan Peloton will initially only be available to Dutch and Belgian fans. At a later stage, the initiative may also be launched in other countries.
Are you living outside Belgium or The Netherlands? Sign up here if you are interested to become a member of the Fan Peloton in the future.