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Department store chain HEMA becomes co-sponsor of the skating and cycling team Team Jumbo-Visma. For the next four years, HEMA will be on the competition apparel of both sports teams.
The co-sponsorship provides Team Jumbo-Visma with the opportunity to achieve further growth. On the other hand, the partnership contributes to the development of HEMA’s brand strategy. In origin, HEMA is a Dutch chain of department stores with more than 750 branches in eleven countries.
“We are very happy with our new co-sponsor”, says Richard Plugge, director of the skating and cycling team Team Jumbo-Visma. “Speed skating and cycling are leading sports in the Netherlands. Just like us, HEMA is very Dutch, with international branches and visibility. The long-term contracts of our other sponsors are very attractive. We are a stable factor with which a large and renowned company like HEMA likes to identify.”
On 20 December, the two cycling teams of Team Jumbo-Visma will be presented at the headquarters of HEMA in Amsterdam. You can watch the team presentation live on Eurosport 1 (Benelux) and the Eurosport player at 13:00 CET.