Tour de France riders about the big goal
The Tour de France riders talk about the big goal this year. "For me, it would b...
Department store chain HEMA becomes co-sponsor of the skating and cycling team Team Jumbo-Visma. For the next four years, HEMA will be on the competition apparel of both sports teams.
The co-sponsorship provides Team Jumbo-Visma with the opportunity to achieve further growth. On the other hand, the partnership contributes to the development of HEMA’s brand strategy. In origin, HEMA is a Dutch chain of department stores with more than 750 branches in eleven countries.
“We are very happy with our new co-sponsor”, says Richard Plugge, director of the skating and cycling team Team Jumbo-Visma. “Speed skating and cycling are leading sports in the Netherlands. Just like us, HEMA is very Dutch, with international branches and visibility. The long-term contracts of our other sponsors are very attractive. We are a stable factor with which a large and renowned company like HEMA likes to identify.”
On 20 December, the two cycling teams of Team Jumbo-Visma will be presented at the headquarters of HEMA in Amsterdam. You can watch the team presentation live on Eurosport 1 (Benelux) and the Eurosport player at 13:00 CET.