In photos: Basque glory
Sun, rain, mountains and the sea. The Tour of the Basque Country was one to enjo...
Beginning this season, Campina is the proud partner of the speed skating team of Team Jumbo-Visma. The partnership between the team, led by coach Jac Orie, and traditional Dutch dairy brand, Campina, is one of strength and sensibility.
The speed skating team of Team Jumbo-Visma represents the tradition of Dutch speed skating, while Campina represents the tradition of Dutch dairy products. While both represent a piece of traditional Dutch culture, together they can do so even more.
Within the sponsorship, Campina helps top athletes be the best version of themselves through healthy nutrition advice and a supply of dairy products. During the upcoming skating season, the speed skaters of Team Jumbo-Visma will wear the Campina logo on their skinsuit.
"It's great FrieslandCampina wants to promote their Campina brand with our speed skating team", Richard Plugge, general manager at Team Jumbo-Visma, said. "Campina is a traditional Dutch brand in which it pairs perfectly with our speed skating team."
"By having the Vifit logo on the cycling kit and Campina on the skating suit, we ensure visibility for our partner in a beautiful way. Therefore, it's in line with the commercial strategy of our team to deliver tailor-made solutions to their needs."
Coach Orie is delighted to be working with Campina. "We are pleased that Campina is supporting our skating team this coming season. Dairy products are an indispensable part of our diet. Eating protein-rich dairy supports optimal recovery after training, which has a positive effect on the resilience of our speed skaters."
For Patrick Roest, speed skater of Team Jumbo-Visma and son of a dairy farmer, the partnership of Campina with the team is extra special: "As farmers we live in nature all year long and are continuously active outdoors: during the winter, speed skating is an integral part of these activities; I grew up with the sport."
"I have been eating dairy products since I was young. I enjoy them and they are also a healthy way to help my muscles recover after a tough workout. For me, as a farmer's son, the collaboration with Campina is a great match.”
The official team presentation of the skating team is on Monday September 28th. Due to covid-19, this presentation will take place digitally and can be followed on the social media channels of Team Jumbo-Visma and Campina.